California Design, 1930–1965: "Living in a Modern Way"
This exhibition is the first major study of California midcentury modern design. With more than 300 objects—furniture, ceramics, metalwork, fashion and textiles, and industrial and graphic design—the exhibition examines the state’s role in shaping the material culture of the entire country. Organized into four thematic areas, the exhibition aims to elucidate the 1951 quote from émigré Greta Magnusson Grossman that is incorporated into the exhibition’s title: California design “is not a superimposed style, but an answer to present conditions…It has developed out of our own preferences for living in a modern way."
Pacific Standard Time is an unprecedented collaboration of more than sixty cultural institutions across Southern California, coming together to tell the story of the birth of the LA art scene. Initiated through grants from the Getty Foundation, Pacific Standard Time will take place for six months beginning October 2011. Sponsors
The exhibition was organized by the Los Angeles County Museum of Art and funded through a lead grant from
Corporate sponsorship was provided by
Additional funding was provided by the Henry Luce Foundation, Debbie and Mark Attanasio, Martha and Bruce Karsh, and LACMA's Decorative Arts and Design Council.
Image: Julius Shulman (1910–2009), photographer, Pierre Koenig, architect, Stahl House (Case Study House #22), Los Angeles, 1960 © J. Paul Getty Trust. Used with permission. Julius Shulman Photography Archive, Research Library, Getty Research Institute (2004.R.10).
Once upon a time, California was home to groundbreaking work in abstract, avant-garde animation. One of the most influential abstract animators was Oskar Fischinger (1900–1967), brought to Hollywood by Paramount from Berlin in 1936, thus becoming the direct link from the European avant-garde film movement to West Coast experimental filmmaking...
After eight months on view, 350,000 visitors, and three catalogue printings, California Design, 1930–1965 will close its doors for the last time this Sunday. While it will be sad to watch the culmination of six years of work dispersed to the four winds, it is encouraging to see that the spirit of modern California design lives on through many talented designers and craftspeople...