Tour: Richard Prince: Untitled (cowboy) (20 minutes)

1:30 pm | Tue, March 20, 2018

In two photographic series from the 2010s, publicly exhibited for the first time in Richard Prince: Untitled (cowboy), Richard Prince (United States, b. 1949) continues his career-long engagement with the motif of the cowboy. Untitled (cowboy), recently acquired by LACMA, and Untitled (original cowboy) achieve the grandeur of 19th-century history painting while also deconstructing the iconography of the American West. Once again challenging the conventional meanings and limits of the photographic medium, Prince reignites debates he sparked some 40 years ago.

For his 2015–16 Untitled (cowboy) photographs, Prince revisited copies of TIME from the 1980s and 1990s using contemporary technology. In contrast to this studio-based manipulation, for the 2013 series Untitled (original cowboy) Prince went to Utah, seeking out quintessential viewpoints established by legions of photographers—tourists and artists alike—who preceded him. Extending his interrogation of this particular American protagonist into the era of Instagram, Prince demonstrates that the stakes around originality, appropriation, and truth in advertising are as high as ever.

Free, with general admission 
Note: This tour meets near the BP Grand Entrance
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Image: Richard Prince, Untitled (cowboy), 2016, Los Angeles County Museum of Art, anonymous gift, © 2017 Richard Prince, photo courtesy of the artist

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