Boulevard, No. 1 (Baloustrade), 2007

Boulevard, No. 1 (Baloustrade), 2007

Caroline Heider
Germany, b. 1978
From the series Vogue Series, 2005–10
Dye coupler print
© Caroline Heider

In her Vogue Series, Caroline Heider proposes that a folded photograph—typically considered damaged—can be “recycled” into art and critique. Heider foregrounds the role photography plays in advertising and fashion by repurposing magazine images, inserting a fold in them, and rephotographing the now-interrupted narrative. Her interventions halt the endless cycle of desire such images create by ensuring that the viewer can no longer consume the initial message.