LACMA x Snapchat: Monumental Perspectives
LACMA x Snapchat: Monumental Perspectives to Surface Untold Stories through Augmented Reality
(Los Angeles, CA—December 8, 2020) The Los Angeles County Museum of Art (LACMA), in collaboration with Snap Inc., announces an ambitious new interactive initiative called Monumental Perspectives. Over the coming years, the program will bring together local artists and technologists to create virtual monuments and murals. These new augmented reality (AR) monuments will celebrate diverse histories in an effort to reflect richer and more inclusive perspectives from communities across the region. Launching in early 2021, this initiative will pair major and emerging artists with members of Snap’s Lens Creator community and bring their shared visions to life throughout Los Angeles, including LACMA’s Wilshire Boulevard campus and Magic Johnson Park. The virtual monuments and murals can be experienced through the Snapchat app.