Privacy Policy
Terms of Use Agreement
Social Media Community Guidelines

LACMA is strongly committed to protecting the privacy of its members, visitors, donors, customers, attendees of its events and programming, and guests (online and offline). LACMA does not collect personal information about individuals—such as names and postal and/or email addresses—except when it is knowingly provided by such individuals.

Information LACMA Collects

Information that we may collect from You includes Your name (first and last name), email address, postal address, phone number, and payment information.  Personal information may be provided to LACMA by You in various ways, including museum membership applications or renewals, emails to LACMA, completion of LACMA-generated surveys (digital and printed), purchases at the LACMA store and ticket office, donations to LACMA, participation in LACMA programming, requests to join LACMA’s mailing lists, and other transactions that may occur between You and LACMA. LACMA ensures that the collection, management and storage of any personal information provided by You to the museum will be completed in accordance with all applicable legal requirements.

How LACMA Uses Information LACMA Collects From You

LACMA uses information collected from You to personalize its websites to better suit the needs of its online guests; to provide its services to its visitors, members, donors, and other guests (e.g., ticketing, membership, programming, events and other activities); to comply with applicable legal requirements; to contact You regarding the museum, its services and third party organizations that may be of your interest; and to enhance the museum’s information security and resolve reported issues. LACMA may also use this information to contact You about museum programming, events, activities, fundraising and membership opportunities.

LACMA may share Your personal information with third parties for the same purposes, and the third parties will only be permitted to use Your personal information as instructed by LACMA. LACMA will never share with third parties who are not service providers to the museum any financial information You provide when purchasing a membership or making a donation. However, the museum may aggregate personal information so that such information is no longer identifiable with an individual. LACMA will use such aggregated information for any purposes in connection with its nonprofit mission, and such aggregated information will not be considered personal information. If You would prefer to not have Your information shared in this way, please send an email message containing Your name and postal address to web@lacma.org. More information about opting-out from receiving emails and/or other messages from LACMA can be found under LACMA Email, Text Message and Phone Call Policy.

Cookies

LACMA uses technology known as “cookies” to authenticate users, track usage patterns, traffic trends and user behavior, as well as to record other information from the websites and/or platforms. For certain services provided on LACMA’s websites and other LACMA platforms, cookies allow the museum to save information locally so that users do not have to re-enter the information the next time they visit the websites and/or platforms. Additionally, certain “cookies” are strictly necessary for the websites’ and/or platforms’ functioning. The information the museum collects will only be used in the aggregate to make content adjustments and other customer service improvements. LACMA contracts with third party vendors for services that require the sharing of non-personally identifiable information collected with cookies.

Transactions

LACMA follows industry standard for information security. All credit card information submitted to LACMA will be encrypted using "Secure Sockets Layer" (SSL) software, so it cannot be read as the information travels over the Internet. LACMA will retain Your membership information for its records. LACMA engages third parties to process all transactions conducted on the websites and at LACMA’s facilities. Such third parties have represented to the museum that LACMA, its patrons and customers are protected by security features, including encryption and tokenization, designed to prevent the unauthorized release of your personal financial data. Such third parties have further represented to the museum that all credit card information complies with current PCI standards and will be tokenized and held on third party sites.

Although LACMA endeavors to create secure and reliable websites, the confidentiality of any communication or material transmitted to or from the websites over the Internet cannot be guaranteed. You assume the sole and complete risk of using the websites, and You must make your own independent determination of the foregoing. LACMA is only responsible for information after receipt and while in the museum’s custody.

Information collected by LACMA will be processed and stored where the museum’s service providers are located. Your information may be processed outside of your country and/or state of residence. Your information will be subject to the policies and procedures of these service providers.

LACMA Email, Text Message and Phone Call Policy

We regularly send emails and text messages to or call our members and registered visitors to provide them with highlights of upcoming exhibitions and programs. You may unsubscribe to this list at any time by emailing a message containing Your name, email address and phone number to:

marketing@lacma.org

Occasionally, LACMA may email, text message and call registered visitors, members, or donors to inform them of changes to the websites or the museum's policies. If You do not wish to receive any communication from LACMA, please send an email message containing your name, email address, phone number and postal address to:

marketing@lacma.org

LACMA acknowledges that You may have initially consented to receiving communications from the museum, but You may no longer like to receive such messages and phone calls. You may withdraw Your consent at any time or from time to time by contacting us at marketing@lacma.org.

When unsubscribing or withdrawing your consent to receive communications from the museum, as set forth above, please also mention “Unsubscribe” or “Email Preferences” in the subject line of the email.

Please feel free to contact us by email at any of the email addresses posted on this website with any type of question. We will make sure your question or comment reaches the appropriate person. If you have questions about your membership, please email membership@lacma.org or call (323) 857-6151.

Children’s Privacy

LACMA understands that it may collect personal information from minors under the age of 18 (name and optionally an email and/or phone number) in connection with its educational programming, activities and events, including through NexGenLA, which is a free membership program at the museum for children under the age of 17 who live in the County of Los Angeles.  LACMA will not knowingly collect any personal information from children under the age of 13 without the express consent of that child’s parent or legal guardian. LACMA strongly encourages that any personal information provided by children under the age of 18 are provided directly from the parent or legal guardian or with the parent or legal guardian’s knowledge and approval. If LACMA receives an email from a child under the age of 13, LACMA may respond to the email but the museum will not retain the child’s information for any purposes without the consent of the child’s parent or legal guardian. Any personal information collected from children in connection with NexGenLA will be used solely for creating a user membership in this program and managing their participation in the program. Once the participant has aged out of NexGenLA, LACMA will contact the participant to ask if the participant would like to opt-into LACMA’s mailing lists. 

If a participant, parent or legal guardian would like to request that LACMA remove the participant from its lists, please email marketing@lacma.org with the participant’s name and email and/or phone number if previously provided to the museum.

Data Protection Privacy under the General Data Protection Regulation (GDPR)

The GDPR is a regulation under European law about data protection and privacy of EU citizens. Although LACMA is a California 501(c)(3) public benefit corporation, LACMA may still be subject to the requirements of GDPR for any EU citizens who provide personal information to the museum. LACMA collects personal information for various reasons, as further explained under How LACMA Uses Information LACMA Collects From You. LACMA will collect, store, retain and destroy the information of any EU citizens provided to the museum by such persons in accordance with the applicable requirements of GDPR.

If You are an EU citizen, You have rights under GDPR that allow You to request certain actions in connection with your personal information shared with the museum, including the right to request a copy of such information and details about the retention period. You can also request that LACMA deletes Your personal information stored by the museum and restrict LACMA’s ability to process your personal information.

If You would like to exercise any of your rights under GDPR, please contact us at web@lacma.org with your name, postal address and request. All requests will be handled in accordance with the requirements of GDPR. 

California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA, also known as Prop. 24)

This Privacy Policy is intended to conform to the requirements of the CCPA and CPRA.

Data Breach Notification

If there is a data breach of LACMA’s server or the server of any of its service providers that receive Your personal information and any of Your personal information is disclosed, LACMA will follow the reporting requirements of your state of residence regarding the exposure. States of the United States may define personal information differently, including requiring that sensitive information (e.g., password, account numbers, social security number, security question, etc.) be disclosed along with Your name, email address or physical address for a data breach notification to arise. If you are a non-US citizen, please contact your local data protection authority if you have any questions regarding your rights under local law. 

Third Party Links

LACMA’s websites may include third-party links to unaffiliated websites. Please be aware that LACMA does not control the content or privacy policies of these third parties, and Your use of third-party websites may be subject to separate terms and conditions, policies, and data security practices. It is Your sole responsibility to review the privacy policies of these third parties and independently determine that the privacy policies are appropriate before accessing any third-party website.  

Google Analytics

The museum may use Google Analytics as part of its operations. LACMA will not send Google any personally identifiable information, and LACMA will follow all applicable laws, policies and regulations relating to the collection of information, including all applicable Google Analytics policies. If you have any questions about how Google may use data that it collects, please review https://policies.google.com/privacy.

 

Los Angeles County Museum of Art Terms of Use Agreement

Los Angeles County Museum of Art (LACMA) has created and maintains www.lacma.org and other websites, including LACMA's Collections Online (http://collections.lacma.org/) (collectively, the "Site") in support of its mission to provide education, information, communication and personal enjoyment to the public. Access to and use of the Site are subject to the following terms and conditions ("Terms and Conditions") and all applicable laws. By accessing and browsing the Site, You accept, without limitation or qualification, the Terms and Conditions and other notices and acknowledge full and complete acceptance of these Terms and Conditions.

TERMS AND CONDITIONS

Conditions of Use:  Access to and use of LACMA's Content (as defined below) on this Site are subject to the following Terms and Conditions:

1. The text, images, and data, including without limitation audio and video clips, software, documentation, and other information contained in the files on this Site (collectively, the "Content") are either (1) images of works from LACMA's permanent collections that LACMA believes are in the public domain, some of which are made available without restriction (these images are marked "Public Domain High Resolution Image Available" as described below); or (2) protected by copyright (the "Protected Content"). Such Content, whether or not in the public domain, may be subject to other restrictions as well, including rights of privacy and publicity, under applicable law.

a. "Public Domain High Resolution Image Available": The Content on the Site marked "Public Domain High Resolution Image Available" consists of images of works from LACMA's permanent collections that are currently available in "high resolution" format and that LACMA believes are in the public domain. LACMA is providing high resolution images of these works free of charge and for use without restriction. The Public Domain High Resolution Image Available mark indicates that LACMA is unaware of any current copyright restrictions on the Content so designated, either because (i) the term of copyright has expired, (ii) no evidence has been found that copyright restrictions apply, or (iii) LACMA owns copyright but would like to share this Content with the public without exercising control as part of the museum’s mission to engage and educate its communities.  LACMA does not warrant that the sharing or other use of this Content will not infringe upon the rights of third parties holding rights to these works, including rights other than copyright, such as rights of privacy and publicity.  It is Your responsibility to determine and satisfy copyright and other use restrictions before downloading, copying, transmitting, publishing or making any other use of these items.  If You have any knowledge about rights holders of any of these works, please contact LACMA's Rights and Reproductions Department at pseverance@lacma.org or 323 932-5862. Users should cite the author/artist and source of the Public Domain High Resolution Image Available as they would material from any printed or other work, and citation should include the URL “www.lacma.org” in addition to all other proprietary notices, if any, provided with the Public Domain High Resolution Image Available.

b. Protected Content: LACMA and relevant third parties retain all rights, including copyright, in the Protected Content. Users may download and use the Protected Content subject to these Terms and Conditions, and subject to any additional terms or restrictions applicable to the individual file or program, provided all copyright and other proprietary notices contained on the Protected Content are retained. For certain images within the Protected Content on this Site, LACMA has been unable to determine the copyright holder, and the museum would appreciate receiving any information about copyright ownership for appropriate acknowledgement. Please forward such information to LACMA's Rights and Reproductions Department at pseverance@lacma.org or 323 932-5862.

i. To the extent LACMA owns such rights, the Protected Content is made available for use only for limited non-commercial personal use. Users must cite the author/artist and source of the Protected Content as they would material from any printed or other work, and the citation should include the URL "www.lacma.org" in addition to all copyright and other proprietary notices provided with the Protected Content. In granting this limited permission, however, note that LACMA does not represent or warrant that use of Protected Content displayed on the Site will not infringe the rights of third parties. Copyright and other proprietary rights in the Protected Content, including reproductions of works of art licensed to LACMA by third parties such as artists or artists' heirs/estates holding rights to these works, or images of people or places displayed on the Site, may be held by individuals and/or entities other than LACMA. Use of these images by You is prohibited unless specifically permitted by such third parties.      

ii. LACMA expressly prohibits the use, downloading, copying, display, publication, distribution, transmission, modification, reposting or exploitation for commercial or public purposes of the Protected Content, except for the limited purposes described above.

2. While LACMA uses reasonable efforts to include accurate and up-to-date information in this Site, LACMA makes no representations or warranties as to its accuracy. LACMA assumes no liability or responsibility for any errors or omissions in the content of the Site. Use of and browsing in the Site are at Your risk. Neither LACMA nor any other party involved in creating, producing, delivering or maintaining the Site is liable for any direct, incidental, consequential, indirect, or punitive damages arising out of Your access to, or use of, the Site. Without limiting the foregoing, ALL CONTENT ON THE SITE IS PROVIDED "AS IS" WITHOUT A WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND/OR NON-INFRINGEMENT. LACMA assumes no responsibility, and shall not be liable for, any damages to, or viruses that may infect, Your computer equipment or other property on account of Your access to, use of, browsing in, or downloading of any Content from the Site.

3. Except where specifically indicated otherwise, any communication or material You transmit to the Site by electronic mail or other means, including any data, questions, comments, suggestions or the like is, and will be treated as, non-confidential and non-proprietary. Anything You transmit or post may be used by LACMA or its affiliates or licensees for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, broadcast, posting and the like.

PERMISSIONS

Any party wishing to use any of the Protected Content from the Site, including images of works that may be in the public domain but for which high resolution images are not currently available on the Site, for any purpose other than the limited purposes identified above, must request and receive prior written approval from LACMA's exclusive world-wide image rights representative, Art Resource, Inc. Permission for such use is granted on a case-by-case basis. For inquiries, please contact:

Art Resource, Inc.

65 Bleecker Street, 12th fl., New York, NY 10012 USA
Tel: 212 505-8700 
Fax: 212 505-2053

Email: requests@artres.com

Web: www.artres.com

A fee may be charged depending on (1) the nature and type of the proposed use and (2) the availability of photography of the images requested. LACMA, through Art Resource, reserves the right not to grant permission to use its Content, and does not grant permission to use Content of third parties.

TRADEMARKS

The trademarks, online logomarks and service marks (the "Trademarks") displayed on the Site, including MUSEUM ASSOCIATES, LOS ANGELES COUNTY MUSEUM OF ART and LACMA are registered and/or unregistered Trademarks of LACMA. The Trademarks of third parties may also be displayed on the Site. Nothing contained in this Site should be construed as granting, by implication, estoppel, or otherwise, any right or license to use any Trademark displayed on the Site without written permission of LACMA or any third party owner of the Trademark displayed on the Site. Your misuse of the Trademarks displayed on the Site, including alteration or use out of context, is strictly prohibited.

LINKS

The Site may contain links to third-party sites. LACMA has not reviewed all of the sites linked to the Site and is not responsible for any content of any linked site. Your linking to any off-site pages or to other sites is at Your own risk. LACMA provides these links as a convenience only, and a link does not imply endorsement, sponsorship or any affiliation with the linked site.

CONTENT PROVIDED BY USERS

Although LACMA may from time to time monitor or review discussions, chats, postings, transmissions, bulletin boards and the like on the Site, LACMA is under no obligation to do so and assumes no responsibility or liability arising from the content of any such locations nor for any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger or inaccuracy contained in any information within such locations on the Site. Users are prohibited from posting or transmitting any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material or any material that could constitute or encourage conduct that would be considered a criminal offense, give rise to civil liability, or otherwise violate any law. LACMA will fully cooperate with any law enforcement authorities or court order requesting or directing LACMA to disclose the identity of anyone posting any such information or materials.

DIGITAL MILLENNIUM COPYRIGHT ACT

For purposes of the Digital Millennium Copyright Act ("DMCA"), 17 U.S.C. Sec. 512(c)(2), LACMA has designated an agent for notification of claimed infringement as follows: Piper Severance, Senior Associate,  Rights and Reproductions, LACMA, 5905 Wilshire Blvd., Los Angeles, California 90036, (323) 932-5862, fax (323) 932-5823, pseverance@lacma.org. LACMA provides this contact information for purposes of the DMCA only and reserves the right to respond only to correspondence that is relevant to the purposes of DMCA compliance.

APPLICABLE LAW AND JURISDICTION

The Site (excluding links to websites operated by others) is controlled and operated by LACMA from its offices in Los Angeles, California. Although LACMA has made no effort to publish the Site elsewhere, it is accessible in all fifty U.S. states and in other countries due to its presence on the Worldwide Web. As each of these states and countries have laws which may differ from those of California and from each other, and as You and LACMA both benefit from establishing a predictable legal environment in which to publish, access and use LACMA's Site, by publishing, accessing, and/or using the Site You agree that all matters arising from or relating to the use and operation of the Site will be governed by the laws of the State of California, without regard to its conflict of laws principles. You agree that all claims You may have arising from or relating to the operation or use of the Site will be heard and resolved in the courts of Los Angeles, California. You consent to personal jurisdiction of such courts over You, stipulate to the fairness and convenience of proceeding in such courts, and covenant not to assert any objection to proceeding in such courts. If You choose to access the Site from locations other than Los Angeles, California, You will be responsible for compliance with all local laws of such other locations.

INDEMNITY

You agree to indemnify, defend, and hold harmless LACMA and the County of Los Angeles, and their respective supervisors, trustees, officers, agents, and employees from and against any and all claims, causes of action, allegations, costs, expenses, fees (including reasonable attorneys' fees), judgments, liabilities, losses and damages arising from or relating to Your use of or operation of the Site or any of its Content.

WAIVER

Any waiver of any provision of these Terms and Conditions must be in writing and signed by a duly authorized officer of LACMA.

AMENDMENT

LACMA may at any time revise these Terms and Conditions and other notices contained herein by updating this posting. You are bound by such revisions and should periodically visit this page to review the then-current Terms and Conditions.

Social Media Community Guidelines

The Los Angeles County Museum of Art (LACMA) strives to create an inspiring, informative, supportive, and engaging social media community that fosters open dialogue between users of diverse backgrounds and voices relating to LACMA’s mission and the topics about which LACMA posts. Every community member has the opportunity to participate in respectful discussions surrounding art, culture, and history on our official social media channels. The guidelines outlined below will help create a courteous and safe environment for all community members. 

LACMA adheres to the user policy described below on all social media channels. We do not review or moderate all public comments, but we reserve the right to remove any content posted that does not adhere to this policy and block or report users who violate our community guidelines. The following will not be tolerated:

  • Harassment; bullying; profanity; threatening, libelous, obscene, or political/partisan language; attacks on or intimidation of any party, including our online community members or LACMA staff and volunteers; malicious speech regarding sex and gender, sexual orientation, gender expression, religion, ancestry, creed, gender identity, age, disability, genetic information, medical condition, marital status, military or veteran status, ethnicity, national origin, color or race; sexist comments; hate speech; suggestion or encouragement of illegal activities; and demeaning remarks about personal appearance or ability. 
  • Repetitive posts copied and pasted or duplicated by single or multiple users.
  • Off-topic, irrelevant, or unintelligible posts. 
  • Advertisements, solicitations, promotional and commercial postings, or endorsements of any financial, commercial or not-for-profit organizations, websites, unincorporated organizations or clubs, contests or promotions. 
  • Spam or fraudulent links, introduction of any software viruses, worms or other programs designed to damage software, hardware or telecommunications equipment.
  • Posting personal information of other community members or LACMA staff or volunteers including but not limited to: phone numbers, email addresses, physical mailing addresses, and billing information.
  • Private correspondence between the user and other community members, or user and LACMA.
  • Impersonation of a LACMA staff member or volunteer, spokesperson, or community member.
  • Third-party intellectual property, such as any copyright-protected material, trademarks or logos without the consent of the owner of such intellectual property, and/or any violations of rights of publicity or privacy.

Contact Us

If You have an issue, question, or suggestion regarding these community guidelines, the best way to get a response is to email us at social@lacma.org. For privacy reasons, we cannot use our social media forums to resolve these issues, and we recommend that You email us.

We thank You for being a part of our community and engaging in thoughtful and respectful dialogue on our social media channels.